About Glass Tower

Glass Tower has been helping New Zealand businesses of all types and sizes to connect and engage with customers, staff, stakeholders, the media, and communities of all kinds since 1997.

We’ve seen communications trends come and go, new channels emerge and disappear again and communications and marketing disciplines evolve and mature to meet the needs of the times.

Over the years, we’ve embraced the tools and technology that enable communicators to reach more of the right people more directly, and with messages that resonate more deeply, along with the magic of measurement made possible by the digital age.

In the decades since we started, the way the world gets information and engages has changed beyond recognition, but some things remain the same: people are still people, driven by the same needs, desires, wants and fears they have been for millennia, effective communication still requires strong strategy and stand-out creative, and trust drives everything.

As a new generation add their skills to Glass Tower, they bring the same commitment to taking good care of our clients, help them navigate a constantly changing, confusing communications and marketing landscape, and continue to produce fresh, exciting work that connects, inspires, and gets the job done.

Susi Maclean Managing Director

Susi has worked in and around media, public relations and marketing for more than 30 years. In 1995 she founded Glass Tower as a public relations agency, widening its focus to provide a truly integrated approach for clients
when Douglas joined in 2000.

Today, Susi provides strategic advice, facilitation, media consultancy and crisis-management services to a range of clients, with a specialist interest in the education sector, health communications, novel therapies, clinical trial marketing, and social enterprise. Her work draws on her experience as a journalist, breakfast radio and talk-back host, and governance roles with Nurse Maude Association and IABC Asia Pacific.

She is in demand as a speaker and coach, has been an evaluator for the international IABC Gold Quill Awards for a number of years, and is an engaging and skilled group trainer.

Susi has won a number of key industry awards, including:

Best Radio Co-Host, NZ Mobil Radio Awards 3 years running | IABC Gold Quill Awards

Douglas Maclean Creative Director

Douglas has worked in the advertising industry since the mid 1970s, with stints at several major agencies (including McCanns, Saatchi & Saatchi, DDB and Ilotts) and has numerous awards to his name. His most recent role prior to joining Glass Tower was 15 years or so as Creative Director at Strategy Advertising and Design. He was listed in Campaign Brief’s 2006/7 Hot 200 Australasian Creative Directors list.

In 2007 he won the only Silver Clio in Australasia for his work on the Giacommetti campaign for the Christchurch Art Gallery. He’s been a Senior Judge at both the Axis and NZ BeST Design Award events and set up the SIAA for the Association of Accredited Advertising Agencies.

Douglas has won a number of key industry awards, including:

Silver & Bronze Clio | A.W.A.R.D Silver Pencil (Australia) | New York Type Directors’ Club | ADC (Art Directors Club of America) awards | Axis awards | The One Show | M.A.P.D.A (Museums of Australia) | S.I.A.A | NZ Best Design Awards

Douglas McLean