They’re the fastest and most direct way to reach people who want to hear from you, or are mostly likely to be interested in what you have to offer. Even if you’re not selling directly through them, your social media presence helps build the brand and provide depth and credibility to who you are and what you do. 

But social media can be hard work, and it requires a depth of strategic thinking that can come as a surprise. Channels require constant monitoring, feeding with fresh and relevant content, and communities need nurturing. 

At Glass Tower, we work to ease social media load for our clients, help them reflect their brand in the best light possible, and grow community engagement. We get to know – or grow – your brand voice to ensure it is congruent with your higher level strategic goals, and thanks to our background in crisis management and PR, are able to assess and respond to risk quickly and effectively.